Privacy Policy
This policy describes how VertiLeads (“we”, “us”) collects and uses information on the marketing website (vertileads.com) and in the VertiLeads application (app.vertileads.com). Product features may evolve; where this policy and in-app notices differ for account data, the in-app notice controls for that feature.
Information we collect
Marketing site. When you use contact or notify forms, we may collect your name, email, company, and message content, plus basic technical data (IP address, browser type) used for security and spam prevention. We may also use bot-prevention services (for example Cloudflare Turnstile) on forms and app signup.
Product accounts. If you create an account (email/password, Google sign-in, or Microsoft sign-in), we process identity details (email, name, and provider subject IDs when you use Google or Microsoft), email-verification status, profile details, billing information (via payment processors such as Stripe), organization and team membership, plan usage (for example new-lead allocations), saved targeting and lists, outreach templates and schedules, email A/B variant assignments, send performance (sent, replied, and bounced), job and send logs needed to operate the product, and support communications.
Connected inboxes (paid plans). If you connect Gmail (Google OAuth) or Outlook / Microsoft 365 (Microsoft OAuth), we receive tokens and limited mailbox access needed to (1) send outreach you authorize from your editable template on a schedule, including alternating A/B versions when you enable a test, and (2) read delivery/reply metadata for known outreach recipients so we can suppress unsubscribes, optionally send one reply-aware follow-up, and show performance in the product. If you turn on weekly performance email, we send that summary to workspace owners and admins. We do not track email opens. We request send and read scopes for that purpose. We do not sell your mailbox contents or use your inbox to train unrelated models.
Company / lead data. VertiLeads helps you find businesses that match the industries, locations, and ICP you set. Company and contact details come from public web sources and automated research (including search APIs and on-cluster language models) against those criteria. Contact emails are quality-checked before scheduled send; CSV exports may still include contacts that are not ready to auto-email.
How we use information
- Respond to inquiries and operate the marketing website
- Provide account access, discovery, export, billing, and support
- Send outreach email from your connected inbox when you enable that feature, including A/B variants you configure
- Show outreach performance (sends, replies, and bounces) and email a weekly summary when you enable it
- Improve data quality, prevent abuse, and secure the service
- Communicate product updates when you ask us to or as needed for the service
Email outreach and your responsibility
Automated or assisted email outreach sends from your connected mailbox using templates you control. You are responsible for complying with applicable anti-spam, marketing, and privacy laws (including CAN-SPAM, CASL, GDPR, and similar rules where they apply), for having a lawful basis to contact recipients, and for providing required disclosures or unsubscribe mechanisms in your messages. We may rate-limit, suspend, or disconnect inboxes that appear abusive or that create deliverability or legal risk.
Third-party providers
We use service providers for hosting, transactional email, analytics (if enabled), payments (Stripe), identity sign-in (Google and Microsoft), and mailbox connection (Gmail and Outlook / Microsoft 365). Those providers process data under their own terms and privacy policies for the services they provide. We do not sell personal information.
Cookies and analytics
The marketing site and application use essential cookies for security and session function (including authentication). If we enable analytics or advertising cookies, we will update this policy and, where required, provide consent controls.
Retention
We retain marketing inquiries as needed to respond and keep business records. Account and usage data are retained while your account is active and for a reasonable period afterward for billing, security, and legal obligations. Connected-inbox tokens are retained while the connection is active and removed or invalidated when you disconnect or close your account, subject to backup retention windows.
Contact
Privacy questions, or requests to access or delete account data we hold about you: [email protected]. You can disconnect a mailbox at any time in the product when that feature is available on your plan.